Apparel category vs homepage: which entry point holds visitors

Visitors who land on the Apparel category page engage at a higher rate and for longer than visitors who land on the homepage, suggesting category pages are stronger entry points than the homepage.

We compared engagement on the store's Apparel category page against the homepage using Google Analytics 4. The homepage is the highest-traffic entry point; the Apparel page is a representative category landing page. We measured average engagement time per session and engagement rate for each.

Weekly GA4 snapshots of one target page (Apparel) and one control page (homepage). For each snapshot we pull page views, sessions, engagement rate, and average session duration over a rolling 7-day window. We compare the target against the control over the run; a sustained higher engagement rate and longer session duration on the category page supports the hypothesis.