Apparel category vs homepage: which entry point holds visitors

Visitors who land on the Apparel category page engage at a higher rate and for longer than visitors who land on the homepage, suggesting category pages are stronger entry points than the homepage.

Only 3 snapshot(s) available. At least 4 are needed for statistical analysis.

The hypothesis remains inconclusive due to insufficient data. Only 3 snapshots were collected, below the minimum threshold of 4 required for statistical analysis, and no per-metric results were computed to assess engagement or session duration differences between the two entry points.

Weekly GA4 snapshots of one target page (Apparel) and one control page (homepage). For each snapshot we pull page views, sessions, engagement rate, and average session duration over a rolling 7-day window. We compare the target against the control over the run; a sustained higher engagement rate and longer session duration on the category page supports the hypothesis.