The most-cited evidence for interactive content increasing time on page comes from a 2016 Demand Gen Report
The most-cited number comes from a 2016 Demand Gen Report. Ten years of content strategy built on a number nobody can reproduce. The Infogram study that occasionally surfaces alongside it tested 1,000 users. No published methodology. No control description. No raw data.
Status
Confidence
85%
Type
Temporal
Verifications
1
Time Reference
2016
Last Verified
May 2, 2026
First Tracked
May 2, 2026
Source
Demand Gen Report