Pages updated at least once per year gain an average of 4.6 ranking positions over stale pages
Freshness now accounts for roughly [6% of Google's ranking factors](https://firstpagesage.com/seo-blog/the-google-algorithm-ranking-factors/). Pages updated at least once per year gain an average of 4.6 ranking positions over stale pages.
Status
Confidence
80%
Type
Comparative
Verifications
2
Value
4.6
Last Verified
May 2, 2026
First Tracked
May 2, 2026
Source
FirstpagesageBlog Post
The Hidden Cost of Outdated Charts