Only about a third of marketing tool combined capability is ever used

The [average marketing team uses between 20 and 29 tools](https://2x.marketing/blog/3-reasons-your-martech-stack-is-fragmented-and-what-to-do-about-it/), yet [only about a third of their combined capability is ever used](https://martech.org/marketers-are-only-using-one-third-of-their-stacks-capability/). The problem isn't tool scarcity. It's that the tools don't form a system.