Nearly one in four claims in SaaS blog posts cite no source

Our [SaaS blog claim attribution study](/blog/saas-blog-claim-attribution-study) scanned 574 claims across 100 SaaS blog posts. Nearly one in four cited no source at all. Posts carrying uncited claims scored an average freshness of 97 out of 100. That gap has a name: freshness theater. Perfect freshness scores. Unverifiable data. Every publishing metric green.