A 2016 Demand Gen Report is cited to justify embedding polls and charts for dwell time

Time on page is the wrong metric to optimize for when evaluating interactive content. Content teams embed polls and charts to increase dwell time, then justify the decision by citing a [2016 Demand Gen Report](http://e61c88871f1fbaa6388d-c1e3bb10b0333d7ff7aa972d61f8c669.r29.cf1.rackcdn.com/DGR_DG036_SURV_ContentPref_Feb_2016_Final.pdf) or an Infogram A/B study with no published methodology. Those numbers are a decade old. Nobody can reproduce them.