69% of cited claims could not be independently verified by readers following the link

That Orbit Media case was not unusual. In a companion study of the same 20 domains, [24% of SaaS blog claims cited no source at all](/blog/saas-blog-claim-attribution-study). Among the claims that did include a citation, [69% of cited claims could not be independently verified](/blog/blog-source-verification-study) by a reader following the link. Those studies measured whether citations existed and whether they resolved. This citation provenance study measures where the chain ends when it does resolve.