60% of traffic from refreshed content rebounds within 30 days

Refreshing content can increase organic traffic by [up to 106%](https://blog.hubspot.com/marketing/hubspot-blog-traffic-record-flat-year). Recovery happens quickly: [60% of traffic rebounds within 30 days](https://www.animalz.co/blog/content-refresh). When claims are tracked and content rewrites itself, freshness signals emerge from accuracy, not from a line item on someone's task list.