24% of claims were Unattributed

We extracted [574 claims from 100 SaaS blog posts](/blog/saas-blog-claim-attribution-study) and classified each by origin: Original (backed by the publisher's own data), Sourced (attributed to a named external source), or Unattributed (stated without any citation). Twenty-four percent were Unattributed. The Sourced claims drew from a narrow pool of shared references: Gartner, McKinsey, HubSpot, and a handful of industry reports that appeared across multiple domains.